How Vox Media’s New Storytelling Studio Thinks of Stories as Products

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When Hillary Clinton takes the stage in Philadelphia tonight to accept the Democratic nomination for president, it will be the peak of a lifetime spent in politics. And over that lifetime, she’s been the subject of an almost incalculable amount of media coverage.

When Vox.com wanted to add to that mountain with a Clinton interview and profile by editor-in-chief Ezra Klein, it wanted to build something different — something that felt more digitally native than straightforward longform.

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