How Your Data is Helping Publishers Increase Circulation

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By: Lucia Moses | Digiday

Legacy print publishers are under assault from all sides. Marketers are putting less money into print advertising just as readers are increasingly becoming mobile-first. Consumer magazine circulation revenue declined to $42 billion in 2012 from $46.9 billion in 2008, according to PricewaterhouseCoopers.

But publishers are fighting back with big data. More than ever, they’re applying science to the numbers to rope in new consumers, keep them engaged and get them to buy more products.

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