‘Hoy’ Nationwide Distribution Audited At 185,000 Copies

By: E&P Staff

Hoy, Tribune Co.’s free Spanish-language daily, said Thursday its nationwide average distribution had been audited at 185,245 copies by Wayne, N.J.-based Certified Audit of Circulations (CAC).

Hoy distributes the Monday-through-Friday in the New York City, Chicago and Los Angeles markets.

Hoy’s weekend publications, which include the total market coverage (TMC) product Fin de Semana in Los Angeles and Chicago plus the Saturday edition in New York, had an audited distribution of 473,864 as of March 31, 2006, according to CAC.

In an announcement, Hoy said it is now the largest Spanish-language daily newspaper in the New York market. The announcement did not break out audit results for each market, however. Hoy Publisher and CEO Digby Solomon Diez was not immediately available for comment, and a voice mail at the number for CAC CEO Mark Stoecklin said he and the rest of the audit staff were out of the office on business.

In the latest Audit Bureau of Circulations (ABC) FAS-FAX, Hoy’s daily rival ImpreMedia’s El Diario La Prensa reported paid average daily circulation of 50,603.

The announcement suggested that Hoy was running behind its paid-circulation daily rival in Los Angeles, La Opinion, another ImpreMedia paper that reported a circulation of 123,447 in the latest ABC FAS-FAX. La Opinion is the nation’s largest paid Spanish-language daily.

In Chicago, Hoy is the only Spanish-language daily in the market.

Hoy said it would increase its CAC audit schedule to every six months from annually.

“These circulation results reaffirm both our commitment to provide
advertisers with efficient buys in the nation’s three largest Hispanic
markets and our dedication to the highest quality of editorial content for our readers,” Publisher Solomon said in a prepared statement.

Hoy said its daily readership was more than 536,000.

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