‘Hoy,’ Telemundo Sign Content Deal

By: E&P Staff

Looking to meld the best of print and broadcast journalism for Spanish-language media consumers, Hoy and Telemundo announced a content sharing and cross-promotional partnership in New York, Chicago and Los Angeles.

News staffers in the three cities will partner with editors and reporters at Telemundo-owned WNJU-TV in New York, WSNS-TV in Chicago and KVEA-TV in Los Angeles, the companies said Wednesday.

According to a statement, each station will feature a nightly news brief on topics that directs viewers to read more about the story in the next day’s edition of Hoy. The local stations and Hoy will also produce special news features that are deemed important to the Hispanic community. Hoy will also carry a daily weather page from the local Telemundo stations that will be referred to on-air during nightly weather reports.

The companies also agreed to cross-promote the news partnership through on-air advertising spots and in-paper advertising.

In New York, Hoy has a daily paid circulation of more than 94,000, and Sunday paid circulation of more than 35,000. Hoy’s daily paid circ in Chicago is more than 18,000. Tribune-owned Hoy’s Los Angeles edition is scheduled to make its debut March 1.

Telemundo reaches 91% of U.S. Hispanic viewers in 118 markets through its 15 owned-and-operated stations, 32 broadcast affiliates and nearly 450 cable affiliates, according to the network. Telemundo is wholly owned by General Electric and is managed by NBC.

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