HuffPo Pushes Further Into Sponsored Content

By: Josh Sternberg | Digiday

Publishers are crazy for native advertising, but they’re stuck with a problem: Who is going to create it?

That’s why publishers like Vice and Gawker have begun partnered content-creation arms. Add The Huffington Post to the mix. This week it is officially taking the wraps off its new in-house branded content agency, HuffPost Partner Studio. Its charter is to make advertising that looks like regular Huffington Post content.

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