HuffPo Pushes Further Into Sponsored Content

By: Josh Sternberg | Digiday

Publishers are crazy for native advertising, but they’re stuck with a problem: Who is going to create it?

That’s why publishers like Vice and Gawker have begun partnered content-creation arms. Add The Huffington Post to the mix. This week it is officially taking the wraps off its new in-house branded content agency, HuffPost Partner Studio. Its charter is to make advertising that looks like regular Huffington Post content.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *