Hungry for Video, Publishers Repackage Ads as Content

As online publishers scramble to feed video-hungry platforms such as Facebook and Twitter, some are using this one simple trick: Just post ads!

Publishers including Business Insider and Cheddar now frequently employ the tactic, which often involves reediting a TV commercial or marketing video by a third-party company, adding some subtitles and music, and reposting the resulting clip to their own social media accounts and websites.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *