Hungry for Video, Publishers Repackage Ads as Content

As online publishers scramble to feed video-hungry platforms such as Facebook and Twitter, some are using this one simple trick: Just post ads!

Publishers including Business Insider and Cheddar now frequently employ the tactic, which often involves reediting a TV commercial or marketing video by a third-party company, adding some subtitles and music, and reposting the resulting clip to their own social media accounts and websites.

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