Hyperlocal Net Takes On Patch In New Jersey

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By: Michael Depp | NetNewsCheck.com

Think hyperlocal news and you usually think small: small coverage area, small staff, small budget.

Occasionally, the mom-and-pop or one-man shop might spawn a vertical, but aside from one notable behemoth player in the space, moves toward scale have been few and far between.

And then The Alternative Press came along. The New Jersey-based hyperlocal site network, which now covers 15 towns in the state, also began as a mom-and-pop.

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