By: E&P Staff
The Interactive Advertising Bureau (IAB) opened up its membership to small interactive publishers in an effort to help these publishers prevent regulations that could hinder the sites’ ability to carry or sell advertising.
“Campaigns have been launched at both the Federal and state levels to seek government regulation of many of the core processes and technologies that support interactive advertising, and the potential impact on small publishers can’t be underestimated,” Randall Rothenberg, the IAB’s president and CEO, said in a statement.
The organization said that several proposals are in front of the Federal Trade Commission and have possibly been introduced in the New York and Connecticut state governments that could constrain “third party Internet advertising.” These proposals could “disproportionately” have negative impacts on smaller publishers dependent on ad networks.
Small publishers, with revenues under $1 million per year, can join the IAB for an introductory rate of $500 a year.