IAB Launches Hub For Mobilizing Web Sites

By: Mark Walsh | MediaPost.com

The Interactive Advertising Bureau is getting behind the push to make the mobile Web more user-friendly through a new site providing tools for publishers to improve their mobile presence. The ultimate aim is to boost mobile advertising and m-commerce by expanding the number of sites designed specifically for mobile devices.

The IAB’s “Tap into Mobile” site will offer a digital dashboard allowing publishers and businesses to analyze their sites’ mobile user experience and access mobile guidelines, best practices, case studies and data points. It will also provide a directory of mobile developers and agencies to help companies develop mobile strategies and leverage mobile as part of the marketing mix.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *