If You Want to Reach Millennials, Employ Them

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Young people are often labelled “lazy, not interested in politics, and egocentric,” says Marie Picoche, who fights exactly these clichés in her role as the 19-year-old head of the French organization Jets d’encre.

The millennial generation – roughly made up of 18- to 34-year-olds – is still a group largely sought after by publishers. They are accused of not wanting to pay for anything, yet everyone seems to want to have a piece of their pie. And that makes sense because many of them are entering their key spending years.

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