IFRA Solicits Entries for 2007 XMA Awards

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By: Meg Campbell

Ifra’s second annual XMA cross-media awards, recognizing print-digital initiatives at newspapers, will focus on community-building and user-generated content projects, a concept that is currently generating a lot of buzz in the publishing community.

An increasing number of papers are exploiting technological developments to involve readers in content generation, “using their channels to dialogue with readers, as well as to reinforce their function as a platform for readers to mutually exchange their views,” Ifra CEO Reiner Mittlebach said in a recent release.

The XMA awards will be presented to papers “that manage successfully to intensify their relationships with the readers as well as the relationships among the readers themselves.”

Publishers can submit projects that date from July 1, 2006 through June 30, 2007 (which also is the final submission date). For more information, contact Ifra’s Barbara Kropp at xma@ifra.com.

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