‘IHT’ Courts Luxury Advertisers

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Borrowing a page from its partner paper The New York Times, the International Herald Tribune announced Tuesday it has set up a space reserved for luxury advertisers on page three of each Thursday edition.

The paper has already sold it to several advertisers, including Burberry, Versace, MaxMara, and Blumarine.

The IHT will also be offering a global ad buy program with the Times, letting advertisers of all categories reach IHT and Times readers in the U.S., Europe, and Asia.

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