‘IHT’ Unveils New Features, Marketing Effort

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By: E&P Staff

The 117-year-old International Herald Tribune on Thursday announced a series of changes aimed at improving its coverage of the business, media and technology sectors.

The changes, introduced in a statement by owner The New York Times Co., include new writers, columns and features. In the spring, the newspaper also will introduce color to its front and back pages.

“With these many enhancements, we are building on an already strong foundation to better serve the myriad needs of the 21st century news and information consumer,” said Michael Golden, the new publisher of the Paris-based IHT.

The new features, which will begin to appear Jan. 19, include Media & Communications Business, On Advertising, Expanded Global Funds and The Workplace. Additionally, Roger Cohen, the former foreign editor for The New York Times, will write a twice-weekly column.

In February, the IHT will launch an integrated marketing campaign to tout the changes to readers and advertisers.

“Looking ahead we believe that our increased staff and news content, combined with extra marketing efforts, will enable the IHT to reach new readers while better serving our loyal base,” said Richard Wooldridge, president and chief operating officer of the IHT.

The New York Times Co. has been retooling the IHT since it bought out The Washington Post Co.’s 50%-share of the paper one year ago. The company now offers combined advertising buys in both the New York and Paris papers for global advertisers.

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