ImpreMedia Outsourcing Editorial and Ad Page Production to Mexico

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By: Mark Fitzgerald

ImpreMedia, the biggest Spanish-language newspaper publisher in the U.S., said Tuesday that it will outsource the design, formatting and production of its advertisements and editorial pages to Business News Group (BNG), a publisher based in Monterrey, Mexico.

BNG publishes the weekly Biznews Spanish-language business newspaper that circulates on both sides of the U.S. border. It also provides translation services, custom publishing and market research, according to a description on the LinkedIn page of CEO Luke Betts, a former assistant editor for the Toronto Sun and new products manager for Thomson newspapers.

BNG will produce ads and editorial pages for the impreMedia-owned daily La Opinion of Los Angeles, and weeklies La Raza of Chicago, La Prensa of Orlando, El Mensajero of San Francisco and Rumbo of Houston.

“This move is consistent with impreMedia’s goal to concentrate resources on content creation, audience growth and revenue generation,” impreMedia Chairman and CEO John Paton said in a statement. “By shifting these tasks to BNG we reduce the resources required to produce our publications allowing us to invest in the high quality journalism which is the hallmark of our company.”

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