ImpreMedia Partnering With izomedia to Launch Hispanic Car-Buying Portal

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By: E&P Staff

ImpreMedia, the big print and digital publisher of Spanish-language and Hispanic-oriented news and information, said Wednesday it will launch an automotive portal later this fall in partnership with izomedia.

“The partnership will revolutionize online car buying for US Hispanics, a huge and largely untapped market for automotive dealers and manufacturers,” impreMedia’s announcement said.

Content on the portal will be in both Spanish and English.

“The site will offer dealerships tailored solutions with the ability to manage inventory in real time and ultimately drive leads and sales to participating dealers,” the announcement said. “The dealers will have total control of, and access to, their site with full reporting capabilities. It will offer marketing tools such as customizable display and search advertising.”

ImpreMedia’s newspapers include the dailies La Opinion in Los Angeles and El Diario La Prensa in New York and the weekly La Raza in Chicago.

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