ImpreMedia Taps Dallas’ Mason In New IT Post

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By: E&P Staff

ImpreMedia, the big U.S. Spanish-language newspaper publisher, Tuesday named Bob Mason, a Dallas Morning News vet, to the newly created position of chief technology officer. The company said Mason would also head information technology at its Los Angeles newspaper, La Opinion.

Mason most recently served as the director of publishing systems for The Dallas Morning News. His team won the Newspaper Association of American Best Practice award in 2001 and 2004.

ImpreMedia said Mason “will be the architect and primary executor” of technical strategy, and will oversee software selection, implementation, operations, training, systems architecture, and software development corporate wide.

“His in-depth expertise in the newspaper industry and passion for technology make him ideally suited for this position,” said Monica Lozano, senior vice president of ImpreMedia, and publisher and CEO of La Opinion. “Our technology platform is vital as we continue to grow by acquiring and launching new publications.”

In addition to La Opinion, ImpreMedia publishes El Diario La Prensa in New York, and La Raza in Chicago.

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