By: E&P Staff
ImpreMedia, the big print and digital Spanish-language publisher, said Tuesday it has reached an agreement to become the primary content provider for “TodoFutbol,” a Latino community devoted to U.S. and Latin America soccer news and information.
With the partnership, ImpreMedia said it will be able to reach an existing base of 9 million Hispanics on MySpace, and the approximately 1 million who have registered for the MySpace Latino beta site.
The bilingual information on MySpace will link directly to the Web sites of ImpreMedia publications. The nation’s largest publisher of Spanish-language print, ImpreMedia’s properties include the Los Angeles daily La Opinion and the New York City daily El Diario La Prensa.
“We have chosen to partner with ImpreMedia because they have one of the brightest networks of reporters and talent covering the sports community and have proven to deliver the most original content that truly reflects the Latino perspective, MySpace Latino’s vice president and managing director, Victor Kong, said in a statement. “This partnership represents a tremendous opportunity for the Hispanic audience to access ImpreMedia’s digital publications, the fastest growing digital marketplace exclusively for the Hispanic community. We handpicked our content providers based on their reputation and engagement within the Hispanic community and feel that ImpreMedia’s original content and brand power is a great match for our new platform.”
Fast-growing ImpreMedia says its products in 17 markets represent 66% of the total U.S. Hispanic population. It said “more than 40% of U.S. Hispanic adults use an ImpreMedia product each month.”
ImpreMedia will contribute original commentary as well as breaking soccer news to the site.
ImpreMedia previously worked with MySpace as the official Spanish-language communicator for the ongoing series of Presidential Dialogue events hosted by MySpace and MTV. ImpreMedia’s youth-oriented, Hispanic entertainment magazine and website, LaVibra.com, streamed the live conversations between leading presidential candidates and America’s Spanish-speaking youth.