In 2020, Publishers Will Arm Up for the Churn War

In 2020, subscription publishers will duke it out in the battle to reduce churn.

Over the last 18 months, a flurry of companies like TechCrunch, Bloomberg and Fortune put up paywalls, signaling their commitment to recurring reader revenue in the face of a depressed digital advertising market where a lot of growth is funneled to Facebook and Google.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *