In an Era of Loyalty, Newspaper Publishers Focus on Time Spent and Frequency

As newspaper publishers increase their focus on consumer revenue, many have ditched or downplayed pageviews in favor of metrics that lead more to loyalty and converting their readers into subscribers.

At Hearst Newspapers’ two largest ad-supported sites, SF Gate and, the focus has shifted from unique visitors to growing the share of readers that visit at least 10 times per month.

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