In Brazil, Internet Surpasses Newspapers to Become Second-Most Preferred Medium for Advertising Investors

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By: Isabela Fraga | Knight Center

A report published by the Interacting Advertising Bureau, an association that brings together the main web sites and Internet portals in Brazil, said that the Internet has surpassed newspapers and has become the second-most preferred medium for advertising investments in Brazil during the first quarter of the 2012 year, reported iG.

The research was based on advertising investments in news sites, search engines, and price comparison websites, which together amounted to 11.98 percent of the total revenues, while newspapers remained at 11.06 percent of the advertising dollars, estimated at more than $3 billion.

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