In Circa, Sinclair Sees a Way to Attract ‘Independent-Minded’ Millennials

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What’s in a name?

When it comes to Circa, not much.

The old Circa, launched in 2012, was an mobile news app with some interesting ideas — primary among them that the traditional article should be broken up into bite-sized atomic units of news, which could be rearranged, amended, or transformed depending on the story and the reader.

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