In Corporate Change, ‘Journal Sentinel’ Takes Charge Of Niche Unit

By: E&P Staff

Journal Communications announced Monday that its flagship Milwaukee Journal-Sentinel will now be in charge of CNI, a Wisconsin-based division of its Journal Community Publishing Group.

CNI publishes the Community Newspapers chain of weeklies; the
bimonthly magazine Aqui! Milwaukee; and a group of free-distribution publications called This Week!

CNI will become a separate subsidiary of Journal Communications and will report to the Milwaukee Journal Sentinel’s president and publisher, Elizabeth Brenner, the company said.

“In most markets, a successful business model allows for both suburban publications and a large daily newspaper, under common ownership, to work in tandem rather than as separate units,” Journal Communications Chairman and CEO Steven J. Smith said in a statement. “I believe this realignment will allow both the Journal Sentinel and CNI to better serve our readers and advertisers with one cohesive management team and a shared vision for future growth.”

CNI’s business operations will be subjected to “an intensive internal review” to find more efficiencies, Journal Communications said.

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