In Digital Media, New Ethical Considerations for the Business Side, Too

By: Dorian Benkoil | PBS

Discussions around journalism ethics — such as at the recent “Truth and Trust” event co-produced by MediaShift and Poynter — usually revolve around classic editorial issues, such as verification, sourcing and discerning truth from facts.

Yet, changing technologies and business practices are raising new quandaries as well. The tensions caused by the need to attract eyeballs and make money from them — and the means for measuring, tracking and influencing them — reach deeper into the organization than ever.

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