In Digital Seattle, Mobile-First Is A Must

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Serving a burgeoning populous of shrewd techies — and facing plummeting numbers of desktop consumers — Seattle media are increasingly focusing their efforts on creating mobile-friendly digital offerings good enough to hook locals despite the preponderance of big-time national players.

 

“There’s a growing presence of the thriving tech community that forces us to play at a higher level than other markets,” says Mark Briggs, director of digital media at KING, the Tegna-owned NBC affiliate in the country’s 14th largest market, home to industry giants Microsoft and Amazon.

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