In India, the BBC Wants to Partner With Local Companies to Develop New Ways to Personalize Content

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When he’s evaluating the BBC’s ongoing expansion efforts into Asia and Africa, BBC digital development editor Dmitry Shishkin finds himself returning to one question: “Is our content good enough for someone to skip lunch for?”

The line emerged after a conversation he learned that people Kenya regularly skip meals in an effort to save money to spend on Internet data.

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