In the Absence of Cookies, Advertisers Focus on Attention-Based Metrics

Measurement concerns are rising among the world’s largest advertisers, but the real tough choices lie ahead.

Six weeks after learning that third-party cookies—the tool that houses the identifier used to track people across sites—will soon be redundant in the world’s largest browser, advertisers are grappling with a difficult set of choices.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *