In the Race to Win Readers, Which Publisher Will Come Out Ahead?

The business of publishing has been turned on its head. News outlets are handing over their journalism to powerhouses like Facebook, betting that the increased traffic will be worth the loss of control. Audiences are fickle and demanding, constantly changing what they want. Advertisers are scrambling to gain leverage. News startups are demolishing the entire publishing model, sometimes with wild success.

How to possibly make sense of it all? By thinking of it as a race, as we did, for position and power. These graphics let you sit behind the wheel with some of the industry’s top racecar drivers, from Facebook to The Washington Post, as they vie for position on the track. Hopefully, you’ll get a sharper fix on the players, the tensions, and the reordered world we all now inhabit.

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