In the UK More Than Half of Ad Exposed Unique Visitors Saw Ads on Newspaper Sites

By: comScore Data Mine

In January 2011 a total of 42 million Unique Visitors were exposed to online display advertising in the UK; 54% of this advertising exposed audience saw ads on the newspaper category during the month.

Of the total 1.7 billion display ads that have been served on newspaper sites during the month, 454 million were served to visitors of Mail Online. The second largest publisher in the UK newspaper category was the Guardian with 148 million display ads in January 2011, reaching 7.5 million unique visitors.

See the data here.

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