Inside Apple’s Pitch to Wary Publishers

You can’t blame publishers for being wary when a giant Silicon Valley tech platform comes to them promising big new audiences and (someday) a way to make money off them.

But publishers, burned by Facebook, are now looking with no small amount of optimism to Apple, which has quietly wooed publishers over the past year with a small team of its own Apple News editorial staff, huddling with publisher editorial teams in publisher offices.

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