Inside Axel Springer’s WhatsApp Experiment to Get Teens Into Politics
July 6, 2017
Germany is less than three months away from a national election, and publishers there are pushing for new ways to engage first-time voters in the run-up. That’s why Axel Springer’s in-house journalism school’s latest project was to figure out what new editorial formats engage 18- to 22-year-olds in politics, specifically via WhatsApp.
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