Inside Business Insider’s Aggressive European Expansion

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A lot has changed in the 18 months since Business Insider made its 2014 U.K. debut. The U.S.-based digital media company has seen its U.K. traffic grow from 2 million monthly uniques to more than 5 million monthly readers, according to comScore. It beefed up its London staff from 11 to 35 people and generated “triple-digit growth” in advertising revenue. Oh, and the publisher was also bought by German digital media powerhouse Axel Springer for $343 million (£235m) — a deal which has since prized open the door to further aggressive pan-Europe expansion.

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