Inside Forbes’ Plan to Scale Its Native Ad Business Across Europe

Forbes’ native ad program BrandVoice is well-established in the U.S., though it’s got a way to go before it can boast the same scale internationally.

That’s the mission of the publisher’s London-based commercial team, led by EMEA director Paul Mikhailoff, who stepped into the newly created role after former managing director of international Charles Yardley left for City AM four months ago. Seven clients from Europe are now signed up for BrandVoice, among them Philips, and another two are on the verge of being signed, though they didn’t want to be named. Digital ad revenue has grown 20 percent year-on-year, while 80 percent of the publisher’s global revenue is from digital ad deals — both native and regular digital.

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