Inside Reuters’ Twitter Strategy

Despite competition from Bloomberg’s TicToc, Reuters is seeing strong growth for its video content on Twitter.

Expanding Reuters’ Twitter video content into three different languages and spreading it out over five different accounts 24/7 for the past three years has driven Reuters’ revenue from in-stream video ads on Twitter into the seven figures, said Pierpaolo Maniglio, director of off-platform development and social at Reuters.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *