Inside The Economist’s In-App Attention-Based Ad Sales

The Economist has made its position clear: attention-based ad sales are the future. Now it’s expanding this way of selling to more of its real estate, namely its daily Espresso app.

That means in the coming months advertisers will be able to buy guaranteed time-based ad sponsorships on the daily app, as well as the weekly apps, where 90 percent of ad slots are already sold based on guaranteed attention.

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