Inside The New York Times’ New Push Notifications Team

For publishers that have spent big money on mobile apps, the challenge now is not just getting people to download it but getting them to use it — and that’s where the push notification comes in.

 

The New York Times in September created an 11-person team, some of which are shared, to focus on messaging and push alerts. It is led by Andrew Phelps, who was formerly the Times’ iOS lead and now has the title of product director of messaging and push. Phelps, who oversees a lot of experiments in this area and works with news editors to push out alerts, sees 2016 as a big year for push.

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