Inside the NYT Content Studio’s British Invasion

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The New York Times’ native ad division, T Brand Studio, has received widespread praise for work for Netflix’s “Orange is The New Black,” and other campaigns for brands like Nest — with a few ads even generating as much traffic as Times editorial content.

 

Now it wants to mirror that success overseas, starting in Europe. London will act as the T Brand Studio’s international hub, with Kaylee King-Balentine at the helm, having moved from the States in September.

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