Inside USA TODAY’s Facebook Live Strategy

John Kasich was supposed to go live with USA TODAY.

In the dwindling hours of his presidential run, the Ohio Governor was scheduled for a back-and-forth on Facebook Live. It would’ve been a newsmaker, given that Texas Sen. Ted Cruz had dropped out the night before, putting Kasich in a two-way contest with Donald Trump. Then, after months of fighting off the inevitable, Kasich dropped out. He canceled his media appearances.

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