Instant Articles get Shared More Than Old-Fashioned Links

For the past few months, the discussion of Facebook Instant Articles has far outpaced the actual number of Facebook Instant Articles — or the number of Facebook app users who saw them. Now that’s changing: After several months of testing with a limited percentage of users, Facebook rolled out Instant Articles to all of its iPhone users last week. (Instant Articles will launch on Android “later this year.”)

 

Facebook’s Instant Articles are live: Either a shrewd mobile move by publishers — or feeding the BorgMay 13, 2015Now that millions of people are seeing Instant Articles in their feeds, it seemed like a good time to talk with Michael Reckhow, the product manager for Instant Articles, about early usage patterns, publisher feedback, and international expansion — as well as concerns that publishers who use Instant Articles are giving Facebook too much power.

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