By: Pete Sheinbaum | Folio
You buy a home and you get insurance to protect it. You buy a car and immediately sign up for insurance coverage. But, how many web publishers are insuring their content, which is their most important asset? The stark truth is none, or at least very few.
I’m not referring to insurance that protects media companies from hackers stealing their information or people re-using content on their own websites without permission. Rather, I’m talking about publishers making sure they’re not losing money on every page view and that they’re getting the most out of every site visit.