Insure Your Content

By: Pete Sheinbaum | Folio

You buy a home and you get insurance to protect it. You buy a car and immediately sign up for insurance coverage. But, how many web publishers are insuring their content, which is their most important asset? The stark truth is none, or at least very few. 

I’m not referring to insurance that protects media companies from hackers stealing their information or people re-using content on their own websites without permission. Rather, I’m talking about publishers making sure they’re not losing money on every page view and that they’re getting the most out of every site visit.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *