INTERACTIVE TV BOOM ANTICIPATED

By: Staff Reports

Researchers Expect 19.5 Million Units By 2004





(The Hollywood Reporter) The number of interactive televisions is expected to increase dramatically by 2004, according to a new report from market researcher IDC.



In the United States, for instance, IDC determined that there were about 1 million of what it called NetTVs at the end of last year. The report, “NetTV Market Forecast and Analysis, 1999-2004,” determines that this figure will increase to more than 10 million during the time period.



It further predicted that interactive televisions will increase worldwide from 6.1 million units shipped last year to 19.5 million in 2004. Bandwidth, content, price points and system capabilities are falling into place as a result of substantial infrastructure improvements, magnifying increasing customer demand, IDC’s report said.



“I feel that for the U.S. it’s not a dramatic rate of implementation,” said Mary Joy Scafidi, senior research analyst for IDC’s consumer devices program. “One of the key points is that the U.S. has slow growth but has the potential for substantial growth once digital cable – with its higher capability boxes – takes hold next year.”



Core functions will include e-mail, chat, calendars, e-commerce, games and targeted information like newsletters.







Copyright 2000, Editor & Publisher.

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