By: E&P Staff
IFRA, the Newspaper Association of America and the Pacific Area Newspaper Publishers’ Association are inviting newspapers from around the world to compete for membership in the International Newspaper Color Quality Club.
Every other year, only 50 newspapers are invited to join the club. Winners will be recognized in April 2008 during NAA’s Nexpo convention in Washington D.C.
Registration for the 2008-2010 competition is open and available via www.colorqualityclub.org. Newspapers can register multiple titles and multiple printing sites.
Deadline for registration is Sept. 1, 2007. Advance registration is recommended so that newspapers may prepare for the contest and study the test documents to be distributed August 1.
According to the sponsoring organizations, participation provides opportunities to: display color quality to readers and advertisers, expand a production team’s knowledge base and improve efficiency toward achieving high-quality color, build teamwork, and obtain detailed documentation and feedback from experts.
Newspapers entering the competition will benchmark their printing and reproduction quality on an international scale. In addition to submitting sample copies from daily production, they must print two test targets — an editorial image and a digital ad. In a three-stage process, test targets are measured against a standard color gamut, print reproduction quality of the daily newspaper is evaluated, and test pictures are submitted to an international jury.
Also during Nexpo 2008, NAA will present the North American Quality Award, given to the top five North American quality club participants, in different categories for circulations above and below 100,000 copies. During Publish Asia 2008 three newspapers in three categories will be honored.
All participants (as well as companies that have not decided if they will participate) can take part in color quality club tutorials. Refer to the downloadable tutorial brochure for information about topics, dates and venue.