INTERNET ADVERTISING SLOWS

By: Janis Mara

Revenues Down From Second Quarter





(Adweek IQ) Internet ad revenues declined from the second to
third quarter of this year in what remains “the fastest-growing
medium ever,” with ad revenues of almost $2 billion for the
quarter, according to the author of a report released Wednesday.



The survey, sponsored by the Internet Advertising Bureau and
conducted by PricewaterhouseCoopers, New York, found that third-

quarter Internet ad revenues declined 6.5% from the second
quarter but increased 63% from last year’s third quarter, despite
“a comparatively weaker advertising market,” said Tom Hyland, who
heads PricewaterhouseCoopers’ new media group.



The report uses data from more than 200 companies representing
over 1,500 Web sites.



The slowdown has its roots in dot-com advertising cutbacks and
the traditionally weak third quarter, said Rich LeFurgy, chairman
of the IAB and general partner of WaldenVC. But he said there is
“no doubt” traditional advertisers are spending more online, as
reflected by the $6 billion spent over three quarters of this
year.







Copyright 2000, Editor & Publisher.

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