Interview: John Ridding Of The FT On Paywalls And Passion

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By: Maisie McCabe | BrandRepublic.com

John Ridding is on a roll. Sitting in his sixth-floor office as the midday sun rises above him, Ridding enthuses about the FT’s diversified revenue model and the power of its journalism. There is a discernable air of satisfaction as he speaks.

Last week the FT’s digital subscriber base exceeded its print circulation for the first time. It is a significant milestone and one Ridding, who has been chief executive of the FT for six years, is happy to speak about at length.

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