Investigative News Sites Redefine The Journalistic Business Model

One of the dirty little secrets in digital media is that the big numbers of page views and unique users touted by publishers are misleading at best. They overstate a publication’s audience size and impact.

Most visitors to a publisher’s content are fly-bys: They stay for only a few seconds. And even if they stay longer than that, the vast majority come to a publisher’s website only once or twice a month. These are not loyal users devoted to a brand.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *