Investing in Future Readers: German Children Get Their Own Newspaper

By: Zeke Turner | Spiegel Online

Since this spring, a German publisher has been tackling a monster of a new challenge. “He lives in newspapers in the printing plant,” explains Eva Fauth, one of his creators. “He sleeps in newspapers, and he eats all the newspapers because he likes fresh news.”

The headline-hungry monster, a mute learning mascot called “Kruschel,” was developed by publisher Verlagsgruppe Rhein Main, which publishes regional dailies like the Allgemeine Zeitung in Mainz.

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