IPA Bellwether: Revised Marketing Budgets Throw a Lifeline to Publishers

Print vs. digital is a false dichotomy. Similarly, advertising vs. subscriptions is a distinction that needs to die. While we’ve argued that publishers need a healthy subscriptions base if they want to survive long-term, the truth is that advertising revenue is still a huge part of many publishers’ strategy, so we’re happy every time there’s an indication of green shoots in that area.

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