Is AR the New QR?

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By: Steve Smith | min online

To demonstrate the power of its new Layer Creator tool for applying augmented reality to print, Netherlands-based tech firm Layer has published a magazine. The 32-page print book is available from the company site and when paired with the Layer mobile smartphone app shows what AR can do. From pop-up 3D models to a video activated cover, the magazines works in synch with the app to brings digital enhancements immediately onto the page.

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