Is Blocking Ad Blockers Really Illegal in Europe?

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Once again, media companies are at the receiving end of ad-blocking news this week: It seems that those publishers using scripts to detect whether people visiting their websites have ad blockers installed could be in breach of European Privacy Law.

At least, that’s the case put forward by privacy campaigner Alexander Hanff, who said last week that he’d asked the European Commission whether publishers’ use of ad-blocking detection violated the ePrivacy directive, specifically when it comes to storage of information. He has since tweeted that the EC responded that ad-blocking detection tech does seem in breach of the directive.

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