Is Bold Ushering in a New Generation of Right-Leaning Digital Natives?

As publishers move strategically to capture that large and lucrative demographic known as millennials, many will have an ideal reader in mind. That reader may be predominantly male or female, LGBT or minority, or have a preference for cultural fare over sports, but they’re definitely young, and they’re probably liberal.

 

So it’s interesting that a handful of publishers appear to be hunting a rarer breed, called “the conservative millennial.” Even though they are significantly outnumbered by millennials who lean to the left,some publishers see in them a business opportunity, a chance to carve out a niche in a landscape awash in content, heralding in a new generation of right-leaning digital natives.

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