Is Facebook Serious About Helping Publishers Find Subscribers? Industry Leaders are Watching Carefully

The Holy Grail of the news business these days is figuring out how to turn the droves of readers who swipe past stories on social media into a reliable stream of revenue.

As more and more users flock to monoliths like Facebook, Snapchat and Instagram and away from publishers’ websites, many news organizations have been hard-pressed to cash in on these “distributed” audiences.

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